Blackbaud K-12's Get Connected Podcast

There’s little debate that inbound marketing continues to build momentum in private schools. The idea of publishing content to help your prospective families to “solve problems” only makes sense. You want your school to be a trusted domain expert that searching families turn to as they work through the admission process. But how do you do it? Or, more specifically, how do you roll out a content marketing strategy that returns meaningful and sustainable results? Scott Allenby, Director of Communications and Marketing at , joins me in episode 15 of Blackbaud K-12’s Get Connected Podcast to break down the school’s successful inbound approach. Learn how over the past year, Proctor has embarked on a multi-year strategy to solidify their place in the private school content marketing world. If the year one results are any indicator (Scott dives into the stats during our conversation), the school’s well on its way.