Blackbaud K-12's Get Connected Podcast

Imagine asking an alum to avoid saying amazing things about your school? What? That’s totally counterintuitive, especially when you may have recruited this person to participate in a school-sponsored campaign.   Logic suggests that you’d want them to raise their hand and talk about how a teacher or experience on your campus prepared them for some form of success. It only makes sense to draw that line back to the school in order to evoke a sense of connection and pride.   Well, some might say that Babson College took a risk when they went down a different path with .   Babson’s looking to change the way people view and value entrepreneurship, and they’re doing it by highlighting alumni in all sorts of settings via short, 2-minute videos. This is all part of a bigger, multi-year campaign to crowdsource a new definition of “Entrepreneurship.”   Each alumni story makes the case (and provides some excellent teaching lessons) without ever mentioning the school. It’s quite a feat, and one that I think can serve as i