More With Moreira: The Business Podcast

Des Talks to Stephen Goodacre; A Story of Fish & Chips , Creating a Micro-Niche and Achieving a USP

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Sinopsis

In this fascinating episode, Des is in man cave territory as he talks to Stephen Goodacre who shares his experiences, business journey and success as a fish and chip establishment entrepreneur.  There is a  lot to be learnt from those who’ve already done it, we are sometimes short-sighted as business owners thinking that a different time makes it unique, when actually the challenges faced are similar.  If you are a business owner reach out to someone who has come before you, there is much you can learn from others experience.     KEY TAKEAWAYS  What was it like starting a business in the seventies?  It took a year to put together the finance  The lending criteria was very different, the local bank manager knew everybody, and finance was based on what they thought of you, your character, your abilities it's now a form filling exercise  The fish and chip business is a complex business because you are a manufacturer and a retailer  Word of mouth was essential and if you had a good product people would come.