Ft Big Read
Digital advertising: Battling the bots
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:11:28
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Sinopsis
Online fraud from software masquerading as genuine consumers is forecast to cost marketers up to $7bn this year — but the industry is finding such crime very hard to combat and even to detect, says Robert Cookson See acast.com/privacy for privacy and opt-out information.
