Inside Independent Publishing (with Ibpa)

Has publishing changed much in the past decades? A lot, but in many ways not at all. Influential blogger and opinion leader Joel Friedlander tells us what’s still important for all publishers to know . . . and do. Topics include: First rule: authors still have to understand their market. Hard copy printing, despite what we hear about ebooks, is still the most popular way of manufacturing, and most of that is offset. Can author-publishers get into bookstores? (One thought: consignment is not the way to go except in one specific instance.) So who gets mainstream distribution? What ever happened to ebooks? Humans have an endless need for stories, which is why we’ll always have books. The future of publishing: interactivity, special editions, crowdfunding. Bottom line: quality is still the most important thing a publisher can bring to a book. Participants Joel Friedlander is an award-winning book designer, blogger (since 2009!), and writer. He speaks regularly at industry events and is the author of A Self-Publ