Eat This! Drink That!

CEO Alain Desmeules of ewool shares the story of growing up and facing Canadian winter in Chicoutimi.  It's six months of slush, cold, and snow for most of us.  How to be warm and stay warm is sometimes a challenge. It can crush your enjoyment of the beauty of the season! Sure layers are part of the solution, but what if there was a technology that could answer the call.   Frustrated and disappointed by what was on the market Alain developed and launched ewool's  Powerful Heated Wearables into the world of exploration, cold weather work... and provided a solution to the "I hate winter" mantra of Canadians coast to coast to coast.