Dear Art Producer

Heather Black is a Senior Integrated Freelance Producer based in NYC. She currently freelances at 21 Grams with previous experience at such creative agencies as 72andSunny, Droga 5, Deutsch and Preacher on accounts such as Adidas, Coca-Cola, Facebook, Google, Harley Davidson and Under Armour. The Heathers talk about production for advertising, the importance of mentors, the state of the industry, especially for freelance producers and integrated productions across broadcast and print. They also discuss creating project estimates and marketing during Covid as well as Heather B’s process for selecting potential creatives for a project.   In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work. More about our guest: Find Heather Black’s portfolio here https://www.heatherblackproducer.com/, on I