On The Platform

Platform companies must reinvent how they sell to SMBs. That means replacing sales funnel approaches with continuous, human+ support. Listen as Jacqueline Morgan, Principal Director of Platform Adoption, Accenture Software & Platform and Growth Principal, and Danielle Moffat, Offering Lead, Growth Performance Services, explore how platform companies need to reinvent how they engage with SMBs – from sale to service and beyond. The old linear sales funnel is failing. SMBs are 70 percent through their decision process before they even engage with a sales agent. Platform companies need a new model. The key to success in this vital market? A new honeycomb approach, multi-layered, with continuous engagement across every channel – all built on new roles with human+ capabilities. And none of this stops when a sale is made. SMBs buy more than once and they’ll reward platform companies that support them as they grow. Read more about our capabilities here: https://www.accenture.com/us-en/software-and-platform-essent