Let's Fix Things

The conclusion of the three part episode, Guus and Joe look at how service providers solve current Smart Home pain points. Through bundling and re-selling of services, they can increase distribution, which drives down cost. They can bundle multiple products, which gives a single point of billing. They can create differentiation through how they sell services and what product they provide, and finally, they can provide a platform that unifies technology. They conclude their case expressing that while we don't necessarily want service providers to handle our homes, it's needed to get the best of a broad set of products that truly facilitates better living situations. They draw examples from current service provider services and especially from cable TV bundling.Joe ends on a rant explaining companies must sell these Smart Home bundled services with stories. While they are products, it is the complete scenario and story that sells a set of products and services and will bring it into people lives. Companies must