Let's Fix Things

Starting with updates from last week Joe and Guus open by revisiting Pokemon Go and Amsterdam planning to roll out free wifi. The main topic revolves around 3 methods used at Raft to brainstorm on interaction with connected devices. Guus and Joe discuss how we use these options to open up ideas on how companies may find unique and stronger ways of users interacting with their devices as well as how companies can find seeds of potential business models.1. User interacting with the device (through a middleware such as an application)2. The device interacting with a service or company3. The user interacting directly with the device through it’s HWGuus brings up the idea of “Aura UI”, which is using sensor to interact with the device from close distances, which sat somewhere between the first and third method. Joe reviews examples from each section and discusses how they can be used to brainstorm.Joe briefly gets distracted on companies taking an application first strategy with IoT, expressing that companies need