Filene Research Institute

Data is an amazing thing. It tells us who we are and what we do. And while predicting the choices, preferences and behaviors of one person is nearly impossible, predicting this for many people is a lot easier through the power of data analysis. Once-hidden patterns are revealed, structure emerges, and our data becomes our vision into the future. If you were told that 4 out of every 10 members will have an interest in product X after they use product Y, would this be valuable information to have? While generally interesting, it’s more than a headline that gets article clicks. We’re able to use data analytics to make decisions in our strategies that will give us more of what we want and less of what we don’t want. Think about the time and money saved alone in better targeted marketing campaigns. It’s undeniable that successful data analytics can create immense value for your organization. This power though, like any other, can be used for the good of many or exploited for the good of few. This is why there