Paradigm Shift With Christina Martini

In this episode, Christina Martini and Steve Fretzin discuss:  The evolution of business development in the law.  Business development for job security.  The 3 Ps of business development – planning, process, and performance improvement.  The power in cross marketing.     Key Takeaways:  What lawyers need to do now to keep a pipeline of work is very different than what had to be done in the past.  Attorneys need to be strategic and work on their business development pipeline now to ensure success when times get tough.  Cross marketing is low hanging fruit – current clients are gold, particularly with regard to all of the different practice areas across which you can service them.  Evaluate your current situation to identify where the true opportunities are, and then plan accordingly.     “You have to keep your radar up because the next best thing could be right in front of you – you just have to be ready for it.” —  Steve Fretzin     About Steve Fretzin: Steve Fretzin is the Presi