Tough Decisions For Entreprenuers

Visit ToughDecisions.net for complete show notes of each podcast episode. In this episode, we interview Stephen Key. Stephen is an award-winning product developer, intellectual property strategist and lifelong entrepreneur. He’s also the author of a bestselling book called One Simple Idea. Listen as Stephen gives us a glimpse on the trade of licensing, including how to use it to launch a product idea without actually opening a business. He also shares his tough decisions in two aspects of his business.