Data Gurus

Sima Vasa is excited to welcome Hunter Thurman, the President and Founder of Alpha-Diver, as her guest today. Hunter has been in the insights and strategy world for the last twenty years. Some background for Alpha-Diver In 2011, Hunter got to a point where he felt dissatisfied with how he was doing insights and research and translating it into a strategy. (Subsequently, he learned that his approach had been model-free. And the industry had also been operating in a model-free way at the time.) Around that time, Hunter started exploring, stepping out of the industry, and hanging around with neuroscientists, psychologists, and people from the world of academia. He forged a copasetic relationship with the academics, which became the basis for the company, Alpha-Diver. They use mostly neuroscience. But they also use a lot of psychology, which they translate for business applications to answer the questions that help companies serve their consumers. A framework Hunter later realized that when you have a framew