Data Gurus

Sima Vasa is excited to welcome Kristin Luck once again as her guest! Kristin is the founder and managing partner of Scalehouse Consulting, and Kristi and I are both advisors at Oberon Securities, on the investment banking side. Where the industry is, as related to the impact of Covid The abrupt impact of the pandemic on the overall economy brought the industry to a near standstill last spring. It is unlikely to return to its 2019 turnover levels until 2022. ESOMAR Although ESOMAR initially predicted a downturn in research revenues of up to 30%, we still ended up with a stronger third and fourth quarter than predicted, particularly with tech and digital businesses. The digital side of the industry There is a lot of controversy surrounding the digital side of the industry regarding its accuracy, approach, and basis in terms of true research methodology. A revolution The pandemic is accelerating a revolution in the research space. So there were many naysayers about many of the digital technologies, part