Data Gurus

Sima Vasa is excited to have Bob Qureshi join her today. Bob is the co-owner and managing partner of i-view viewing facilities in London. Bob talks about the history of his business In the 1960s and 1970s, most of the qualitative research in the UK took place at the home of the recruiter. Over the years, specific facilities for research were being built in the US. Then, in the 80s, that also started to happen in the UK. A game-changer In 2010, Bob looked at the UK facilities and saw that they were all laid out like recruiter’s living rooms. They lacked things like white marker boards, places to put stimulus, and the ability to screen. So Bob decided to start with a game-changer and build everything they needed on one floor, in an easy to get to location in central London, with wide doors and access for people with special needs. They paid specific attention to detail, which means they made sure that they took account of everything. Bob’s background Bob’s background was in the corporate client-side, and