Data Gurus

Understanding Performance of New Product Launches with Ken Roshkoff | Ep. 121

Informações:

Sinopsis

I am happy to welcome Ken Roshkoff, the CEO of AMC Global, as my guest for today. Ken’s father started AMC Global Ken’s father started their company in 1979. He was a true researcher who loved working with data, doing analytics, and working with project staff. The competitive component Ken always loved the competitive component, so he spent much of his childhood focused on sports. He loved tournaments and competing, so he knew that he would eventually embark on a career with competitive elements. Getting involved with AMC When Ken initially got involved with AMC, his father started training him to crunch the numbers and become an expert in running projects. However, Ken quickly realized that was not going to be his thing. He felt that for him to be excited about what he was doing, he had to bring his clients into a space that would be more interesting to him. Giving the business another shot After less than a year, Ken left the business to go to grad school to get an MBA. Coming out of that, he decide