Data Gurus

Today, Sima welcomes Andy Davidson from the Engine Group as her guest. Andy is the Head of Analytics and Data Strategy at Engine. The Engine Group The Engine Group is a full-service marketing services firm specializing in a range of things from insights and analytics to planning and content and distribution. Background Andy has been with the Engine Group for about two years. Before that, he spent twenty-five years in various assignments across research analytics and data science. He worked on the client-side as well as on the agency side. His focus has been on helping advertisers and their agencies in addressing business problems with data analytics. He spent a lot of time helping his clients develop marketing strategies. And then personalizing the customer experience and measuring those efforts in the returns they are getting. Engine specializes in three areas Insights and analytics: This function supports both advertisers and agencies in making better decisions using data and analytics. Planning and cont