Data Gurus

On today's show, Sima is excited to host a panel of three powerful and well-respected women as her guests. Tiffany Hays is the CEO of FUEL Global. She is and also CEO of The Focus Room. Aryn O’Donnell is the Vice President of Corporate Services of Fieldwork. And Kelli Hammock is Senior Client Solutions Manager at L&E Research. Tiffany, Aryn, and Kelli are all in the qualitative space in which Covid-19 greatly impacted. The impact of Covid-19 on Fieldwork Fieldwork has in-person qualitative research spaces that got impacted by Covid-19. At Fieldwork, they have always been solving their clients’ problems, and right now, they are solving new problems. They got forced to think differently, ask questions, and find new ways to connect with their industry colleagues. The impact of Covid on L&E Research L&E Research had to make a big pivot to learn how to get proactive around the changes that happened within the industry and the company. They had to come up with solutions to apply to the new problems that their cli