Data Gurus

On today’s show, Sima welcomes Mike Page, the Co-founder and Chief Executive of Phebi, as her guest on the podcast. The founding story of Phebi Phebi has been around for a little more than a year and their focus is on the insights industry. Their journey has been around the explosion in voice and voice tech when they saw the whole landscape of how people interact with technology was shifting to voice. That created a wonderful opportunity for insights specialists and researchers. It gave researchers the chance to offer their respondents a better experience while simultaneously creating a richer source of insight for themselves. Talking versus typing People talk more naturally than they type, so you tend to get longer, richer answers. The audio can get people used to listening to how people are speaking and not just responding to written word. Webinars Phebi started with some webinars with friendly companies, like Askia, which were very well received. Then, a London company wanted to try what Phebi was offer