Data Gurus

Welcome to another exciting episode of the Data Gurus Podcast! Today, Sima is happy to welcome Anton Umnov, the VP of Consumer Insights and Partnerships at Drop Technologies Inc., as her guest for the show. Anton’s journey to where he is today Anton started working in the consumer insights and data space about ten years ago. He spent a long time at Nielsen Data Analytics, where he had many engagements on the client-side with various experiences across multiple categories. Then, about a year ago, he joined Drop. Data analytics and consumer research Anton loves data analytics and consumer research. He particularly enjoys the intersection between data and research. Drop Drop is a consumer app with about four million users based primarily in the US and Canada. It is a downloadable platform that focuses on driving loyalty rewards and value for the clients, users, or consumers. Apart from getting great deals, shoppers can also get rewarded for doing surveys and playing games. Why Drop is different   You can con