Dear Art Producer

Kat Tushim is a Creative Director at the Chicago-based marketing agency Upshot as well as a board member for True Chicago, a non-profit organization focused on supporting equitable development of young creatives. At Upshot, she leads creative teams with a focus on design and brand building. She’s worked across various industries for clients such as Chamberlain Group, Starbucks, Bibigo, Corona and Subway.  Heather and Kat talk about the different career paths that lead to this industry, changes in marketing and advertising, skilled staff at agencies working across teams, the value of in-person collaboration and shoot culture. They also discuss equity in representation in imagery and storylines, content-building shoots, what is required on both the agency and client side to tell successful brand stories, being flexible on set to allow the creative process to take place and the value of treatments.   In an industry where the rules are always changing, it’s helpful to hear from those on the front lines. Heather E