Consulting Growth

We've covered in previous episodes how to build your authority in your market and what efforts are needed to do so. Here's something you can add to that list: marketing events. Getting your business's name out there can be challenging, but if you have an event organized that's intriguing to guests before they even arrive, you're on the right track, my friends.My guest today is Erin Joy, owner and founder of Black Dress Circle in St. Louis, Missouri. In the past 8 years, Erin's business has taken off due to her successful and well-planned marketing events. She shares how live events have been the cornerstone of her business-building efforts, and what you can do to market your business.In this episode, we'll be talking about: The benefit of hosting events Why Black Dress Circle is exclusive to women The biggest thing people get stuck on in growing their network Hosting marketing events may not be at the top of your list of ideas to build your authority, but Erin highly recommends it. In her experience, she note