Consulting Growth

Running a creative agency requires much more than just being creative. Having a good sense of business development and strategy will make for a smooth run of your agency; at least that's what my guest, Chris Bolton, is sharing with us today.Chris is the Strategy Director at Murmur Creative, a creative agency right here in Portland, OR. His experience of building a business mostly through SEO and an "in the trenches" method has generated most of their leads, and continues to do so to this day.In this episode, we'll be talking about: The benefits of a collaborative workspace The biggest lesson of building a creative agency Seasonality and its effect on acquiring leads At Murmur, Chris shares how the office is more of a collaborative space, noting that "the people are part of the secret sauce." This style of work also allows Chris to ensure the quality of the work being done without having to micromanage, and allowing for more fluid movement of processes in each project.To get to this kind of work environment, C