Consulting Growth

Brand strategy or brand guidelines are often more familiar terms, but brand storytelling is something businesses should focus on. The narrative your business tells makes what you do more relatable to people on the outside. Rather than try to set your brand apart with "business-y language," as my guest Donna Griffit says, she's here to tell businesses it's the story that matters.Donna is a corporate storyteller, working with startups and all kinds of companies to help them improve their pitches, sales decks, and marketing stories. Donna sheds light on a subject that is often ignored, but highly valuable to incorporate in your business.In this episode, we discuss: Why storytelling is so important "The simple solution statement" How to capture the story from your clients "People resonate with stories. People identify with stories.” As Donna puts it, simple language that creates a narrative is what people relate most to. You want to create an image in the listener's mind that their business is more than just the