Consulting Growth

Some tools work better than others. Figuring out the best one for your business can be a series of trial and error. Rather than let CRM failures happen, you could find the one that's the best fit for your business.Jon Lee, CEO of Copper, is my guest today, and he's explaining why CRM failures happen, how they can be avoided, and how you can leverage CRM to grow your business. And no; no tedious, tiring data entry is required here!In this episode, we'll discuss: How to avoid CRM failures The impact of AI What attributes make a great customer The best way to attract customers A Forrester study reported that 47% of CRM implementations fail because of lack of adoption. The system is not organized, or structured in a way that turns new users away because the navigation is confusing. This can be avoided by creating a CRM that flows in a way users are already familiar with. Jon shares how Copper is laid out very similarly to Google, so nothing feels unnatural to a new user.While CRM is not 100% automated, AI and mac