Consulting Growth

Automation has become a business buzzword for many in recent years, but what should be the term in focus is an automatic business. My guest today is Brad Martineau of Sixth Division, and he's sharing how optimizing and managing an automatic business can deliver impactful experiences to your customers.If you want this business model to work for you, your vision of how it will operate should be clearly laid out. Brad walks us through the steps of creating the ideal automatic business, and what strategies you can implement to do the same.In this episode, we'll be talking about: Designing an ideal experience for customers Custom built services leading to custom outcome Using automation where appropriate The small business spine The very first step in making an automatic business, according to Brad, is to design an ideal experience. You hear about the buyer's journey and funnel marketing, but formulating an experience creates a journey in itself that will give customers a sense of trust from your business. Applyin