Consulting Growth

Welcome to the very first episode of Consulting Growth! My guest today is Nick Ellsmore, CEO of Hivint, an information security consulting firm in Australia. Nick brings his experience of starting and selling two companies, the steps he took that led to two major acquisitions.While starting a business with an exit strategy in mind is typically not the first item on the agenda, Nick shares with us how to get acquired, in addition to the importance of being prepared, and sustaining a company culture that can withstand any and all changes within the business.In this episode, we cover: How a stand-out brand will help you get acquired The value of company culture Positioning according to trendsIf you're wondering how to get acquired, the first step is to build a strong brand. Just like a peacock that flashes its beautiful feathers, immediately turning heads and capturing all the attention, your brand will need to do the same. If people are going to acquire you, they need to notice you. There needs to be an appeal