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Your Brand is the way your prospects and clients think of the promises you make; your brand is a shortcut.   It is a shortcut for all of the things prospects and clients have in their head about what to expect from you  The brand is something you earn. The brand is the sum total of all your marketing. But you can’t do exercises for branding. You can do exercises in logo design. You can do exercises in who you seek to change and in the promises that you seek to make. But when we add it all up that’s your brand