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All effective marketing involves “tension”, and if your marketing can’t create a feeling of “tension” in the mind of your prospects you’re not going to sell much.  “Where does tension come from.” As we saw episode #174, tension is at the core of marketing, because tension enables change  And change is what marketing is for.  So, where does the primary source of tension lie?  It comes from your prospect’s desire to retain or improve their status and I’ll show you how this can help you sell a lot more stuff