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Seth Godin has taught and inspired millions of business owners, entrepreneurs and marketers with his bestselling books. For the first time ever, Godin goes deep and reveals the innermost core and foundation of his marketing wisdom in “This Is Marketing.”  In this book you’ll learn:  * How to build trust and permission with your target market. * The art of positioning: deciding not only who it's for, but who it's not for. * Why the old approaches to advertising and branding no longer work The surprising role of tension in any decision to buy (or not). How marketing (is at its core) … about the stories we tell ourselves about our social status. And Much, Much MORE! Great Book!