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The benefit tiedown framework, the ultimate technique for seamlessly transitioning into your closing sequence.  Virtually everyone sells features when pitching internet leads. The benefit tiedown framework, the ultimate technique for seamlessly transitioning into your closing sequence.  Virtually everyone sells features when pitching internet leads. The most effective business owners and their sales teams, however, sell features and benefits and then use the tie down process to anchor the sale Features are what you do Benefits are why it matters to the lead Tiedowns ensure that the lead agrees throughout the pitch, that the various features benefit them