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Most human beings are lazy. In fact, they’re often incredibly lazy.  So, if you want positive word-of-mouth buzz about you and your brand to spread like wild fire - you’re going to have to provide the spark to ignite the inferno.  “OK! So, how do you do that, Ken?”  There are two things to get this process started:  Find a super-simple message, and Help people share it  Your super-simple message should be one-sentence long and should revolve around a simple topic that anyone can remember.