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Before you start posting content on social media it’s a good idea to define your goals, so you can create an effective marketing strategy.  By defining the goals you’d like to achieve for your brand on social media (before starting) you’ll increase your chances of success dramatically.  The Goal-Setting & Planning Framework that’s been working well for me & the Members in the FunnelTribes online community is the S.M.A.R.T. Framework.  It’s a great technique for creating actionable social media goals.