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"How To Supercharge Your Marketing and Advertising By Hitting The Emotional Hot Buttons Of Your Clients and Prospects" - Host Ken Newhouse interviews Paul Conner (CEO) of Emotive Analytics
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:51:09
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Sinopsis
On today's episode of the GET CLIENTS NOW Podcast …I’m going to be speaking with one of the world's leading authorities in emotion-based marketing "Paul Conner" ...where you'll discover the secrets for “How To Supercharge Your Marketing and Advertising By Hitting The Emotional Triggers Of Your Prospects” A consumer researcher since 1982, Paul founded Emotive Analytics in 2004 after seeing that traditional consumer research was lacking in revealing why people do what they do. He began a search for better solutions and, in psychology and neuroscience, found that assessing emotions and implicit System 1 processing were critical. In addition to designing and conducting myriad customized studies, Paul’s works and thinking have been published in Marketing News (and several other world-class publications) as cover stories and articles on topics such as consumer emotions, behavioral economics, and research design. During the interview with Paul, we’ll discuss: Why (when you’re designing your marketing and advertis