Creative Studio - Podcasting Experiments

Today’s episode of the Podcast Experiment features Emilie Aries. Emily is the CEO of Bossed Up, an author, a speaker, and also the host of the Bossed Up Podcast. We discuss pivoting during times of crisis, using a podcast as part of your marketing mix, having an advertiser on your podcast and also the unexpected opportunities that can come your way from podcasting.    Insights From Emilie’s Story Emilie started as a professional advocate for political campaigns and elections, where she became good at advocating for other people. However, one day realized how hard it is, especially as a woman, to advocate unapologetically on your own behalf. She started Bossed Up where her company has created coaching programs, leadership accelerators, in person training programs. She now works with companies who believe in gender equality to really help further develop their women leaders. Pivoting During Crisis The Bossed Up business model was based primarily on live events and workshops. So during 2020 they had to change