Morgan Stanley Ideas Podcast

Have you ever tasted a habanada pepper? An upstate abundance potato? A Robin’s Koginut squash? These new vegetable breeds, all created by Row Seven Seed Company, are bursting with new flavors that come straight from the earth. But what about those wasabi seaweed snacks? Or something like beer chips? Or crazy ice cream flavors that seem to come from natural sources but are most-likely made in a lab? The flavor industry is worth billions of dollars, but with new technology, our changing environment, globalization, and a better understanding of how to invent new types of food, the future of flavor is being pulled in two very different directions. As different players the food industry invent new flavors, consumers will have to make new choices about what flavors they want: flavors from the farm or the lab.In this episode of the Ideas podcast, we explore these two different locations to understand the future of the flavor industry. First, we travel to the Fingerlakes region in upstate New York, where we’ll tag al