Managemental Podcast With Blasko And Mike Mowery

Hypebot article "10 Basic Concepts For Success In Today’s Music Business" by Bobby Owsinski of Music 3.0. Much has changed in the music industry over the last few years that affect an artist’s ability to be successful. Some of it is brand new and a result of the technology we use, while some of it is good common sense that’s been used over and over over many decades of the business. 1. It’s all about scale. You can’t think about numbers the same way as in the old days when sales ruled. A hit that sells only 50,000 combined units (album and single) may have 500 million YouTube views or Spotify streams or more. Once upon a time, a sales number like that would’ve been deemed a failure, today, it’s a success. Views don’t equal sales, and vice-versa. 2. The scale is not the same. In the past, 1 million of anything was considered a large number and meant you were a success. Today anything with that number hardly gets a mention, as it takes at least 10 million streams or views to get a label or manager’s attention