Brand Newsroom

The BNR team lean on Sarah’s expertise for a bit of a masterclass on content strategy. Whether you’re thinking about content marketing for the first time or you need to retro-fit a strategy or even if you haven’t reviewed yours for a while, there’s be something for you in today’s discussion. On My Desk Nic recommended Seamless, by Anders Sorman-Nilsson Sarah recommended the Content Champion podcast episode in which she is a guest, Does content marketing work? James recommended the Netflix film, Calibre. Links you might need Here’s a blog by Sarah on how to improve your content marketing strategy And a blog about content marketing research tools Here’s a blog about the things a content marketing strategy won’t fix. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.