Brand Newsroom

The world of cricket has been rocked by scandal. The Australian team was caught “ball-tampering” (that is to say cheating) during a recent game in South Africa. The fallout has been handled terribly.   James and Nic are livid, so they jumped into the studio to talk about the crisis communications failure of Cricket Australia. It’s a real case study in what not to do.   Brand Newsroom is a marketing podcast for anyone who has a say in the way companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.   Show Notes will be available at www.brandnewsroom.net.