Brand Newsroom

How do we encourage our clients and managers to be bolder, to think bigger, to invest more?   People often come to us because their marketing isn’t working and they want to try something new. We do all the thinking, plan out the creative, they love it, but when the crunch comes they go back to doing the same old things they’ve always done.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Show Notes Here are some key take-outs:                                      The way you’ve always done marketing and PR is disappearing. Businesses need to move rapidly with their media and marketing, to capitalise on opportunities You need diversity in your marketing team. You don’t want everyone to look the same and think the same. You need people who think about things in different ways and come from different angles Experimentation is key. It helps you discover new things that w