Brand Newsroom

The 2018 Edelman Trust Barometer came out this month and the results are alarming. Whether it’s politics, the media, or the non-for-profit sector, the public just doesn’t trust them. But you know who they do trust? CEOs and experts. On My Desk Sarah shared Doug Kessler’s update on his famous article, “Crap”. It’s here James recommended Dan Hatch’s article, How to Train Your Journalist. Links you might need Here’s the Edelman Trust Barometer Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.