Brand Newsroom

How much of your time, effort and IP are you giving away for free? Why are you doing it? Are you getting a return on it? When is it time to say “that’ll cost you”? And how much do you charge?   Show Notes Here are some key take-outs:   If you’re speaking at an event that costs money, you should get paid You never know who’s going to be in the audience Ask yourself what do you want to get out of it and what does the person asking you to do something for nothing to get out of it If someone is benefitting financially from your expertise, you should be financially benefiting from providing your input, advice or services Ask yourself who the audience is and whether they’re your audience, too.   On My Desk Nic recommended using a speaker’s bureau, like Saxton, and Professional Speakers Australia Sarah recommended the Mortified podcast James recommended Mind Hacking.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, publi