Brand Newsroom

BNR 175: Offline influence is more important than online influence

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Sinopsis

Are we all so focused on our online influence that we’ve forgotten actual human interaction is not just important, but an incredibly effective way to market? PR Warrior Trevor Young joins Nic and Sarah for a conversation about taking your online influence offline in order to market more effectively. Links you might need Here’s Trevor’s original blog post on offline influence Trevor mentioned Mark Masters’ You Are the Media Conference in the UK (our producer, Dan Hatch, will be there. Come say hi!) You can also sign up for Mark’s weekly newsletter Here’s Dionne Lew This is where you find Jay Acunzo (and his Unthinkable podcast) And here’s Jonathan Crossfield.   On My Desk Sarah recommended Mark Masters’ You Are the Media podcast Nic recommended Ricky Nowak’s book How to Make Good People Great Leaders And Trevor suggested David Hieatt’s How a Simple Email Can Transform Your Business.   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, c