Brand Newsroom

BNR 168: How to use games to drive profitable business outcomes (no really)

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Sinopsis

Brands are using computer games to drive business outcomes from customer engagement and profit to brand awareness. To tell us how they’re doing it we’re joined by the managing director of Stirfire Studios, Vee Pendergrast. Her company makes games for business, non-government organisations and government. On My Desk Sarah recommended emojipedia. Vee recommended the Game Hugs   Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

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