Brand Newsroom

With a public vote on same-sex marriage happening in Australia at the moment, many big companies and business leaders are becoming quite vocal about where they stand. So, should brands be making a stand on social issues? And what are the factors any brand should consider before taking sides in a divisive issue? On My Desk Sarah’s recommendation is to use TweetDeck to follow hashtags. Nic recommended a book called Kingpin: Legal Lessons from the Underworld, by Sarah Bartholomew. James recommended Psycho Cybernetics, a book about the power of your subconscious mind. Brand Newsroom is the marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.