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BNR 156 F: Clare McDermott on the power of original research

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Sinopsis

Clare McDermott is chief consulting editor of Chief Content Officer magazine and owner of Solo Portfolio. She’s also a specialist in original research — which is a fantastic opportunity for anyone involved in content marketing. Sarah Mitchell and Dan Hatch caught up with Clare at Content Marketing World in Cleveland, Ohio, last week — right after she got off stage from interviewing the author of The Underground Railroad, Colson Whitehead. Clare is on Twitter: @SoloPortfolio.