Brand Newsroom

A lawyer recently took Instagram's Terms and Conditions and rewrote them so teenagers could understand which of their rights they were giving away when they clicked "agree". That got the Brand Newsroom team thinking about the power of using plain language instead of politi-speak, jargon, academic terminology and mangled English. Nic Hayes is our host this week. He's joined by Sarah Mitchell and Jonathan Crossfield. Stay listening to the end to hear our new segment, On My Desk, where the team makes recommendations you might well enjoy. Here are the show notes: lushdigital.com/bnr123-jonathan-crossfield-on-the-power-of-plain-language/