Brand Newsroom

Should salespeople be more like marketers? According to an article in the Harvard Business Review recently, the best salespeople are those who really believe in their brand, work hard to create an emotional connection with their consumers, and attract customers rather than chase them. So, is the hard sell dead? And are the best salespeople actually brand evangelists, as HBR would have us believe? Here are the Show Notes: http://lushdigital.com/bnr122-brand-evangelist-greater-than-a-salesperson/