Brand Newsroom

Pundits say we’re living in “a post-truth era”, where facts are less influential in shaping public opinion than emotion and public belief. Fake news is all over the internet and is believed to have influenced the United States presidential election. James, Nic and Sarah have a passionate discussion about why lies have become such a commodity, whether we still value authenticity, and what the opportunity is for brands in all this. Here are the Show Notes: http://lushdigital.com/bnr121-the-rise-of-post-truth-everything/